DIRECTION & DESIGN
Digital, Print & Branding
Digital, Print & Branding
Illustrations and Conceptual Art
Brands and Agencies
Concept & Idea, Illustrations and Design
O’NEILL H4 WEARABLE ELECTRONICS
O’Neill’s groundbreaking 4th generation wearable electronics line, boasts a selection of the most innovative and technologically advanced snow products on the market.
As a flagship product for the brand, the O’Neill Marketing Department wished to empower the H4 series with the strongest possible product group identity, allowing customers to recognize the 7 products as part of the same family.
Conceptual Art and Design
With the WASA Breakfast Test you were able to test how healthy your daily breakfast was. Pick your ingredients, select your sex, length, weight, age and you got a brief eveluation from a dietitian. Forsman & Bodenfors made the photography.
Art Direction & Design
MySkiStar turns normal skiing into something more than just turning and carving down the mountain, through gameification – Find friends, see your statistics, pins and challenges on the web or on your mobile phone. Take your skiing to a new dimension. Over 110 000 skiers are already registered.
Art Direction, Web Design and Execution
Inspired by the sketches and portfolio belonging to Catherine Cazalet, Turner Pocock interior design company has joined forces with Catherine to develop a range of graphic and vibrant wallpaper. This is a Label Eight production.
Illustration, Animation and Film
Short films made for the Copenhagen based agency ZUPA and Danske Bank. Short stop motion films about the advantages of Danske Bank rolled out on their website, in selected shops and on TV. (the above is a low res version)
Concept & Idea. Design & Typography
O’NEILL SUMMER CAMPAIGN
What began as a relatively small project at O’Neill quickly grew into a much bigger one. The initial brief outlined the need for a straightforward product concept to promote the O’Neill Art Trunk. Designed by celebrated tattoo artist Henk Schiffmacher,
the Art Trunk was a bold and commercially daring surf boardshort. Working as part of the O’Neill Marketing Department and guided by the background of the artist and product, me and copywriter Nic Higson (Label Eight), developed a creatively minded concept
that tied neatly into the expressive nature of surfers and those aspiring to the surf lifestyle.
Art & Illustrations
Illustrations made for the Sony Ericsson W715 campaign was running in Sweden, Norway and Denmark. The concept was playlists, by famous Scandinavian athletes and artists, that could be downloaded through the Sony Ericsson Play Now Arena.
All credits to Mikael Eidenberg for making the phone in 3D. Locomotiv – The Brand Agency, was the client.
Art Direction, Design and Flash Execution
Art Direction, Technical Illustrations & Marketing design
Besides the technical illustration and information design at Öhlins Racing, me and Henrik Samuelson (Marketing Communication Manager) produced most of the marketing material while working at the 2 man strong Inhouse agency at Öhlins.
Here are a couple of more examples of what I did while working at Öhlins.