O’Neill – H4 Wearable Electronics

Concept & Idea, Illustrations and Design

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O’NEILL H4 WEARABLE ELECTRONICS
O’Neill’s groundbreaking 4th generation wearable electronics line, boasts a selection of the most innovative and technologically advanced snow products on the market.

As a flagship product for the brand, the O’Neill Marketing Department wished to empower the H4 series with the strongest possible product group identity, allowing customers to recognize the 7 products as part of the same family.

MADE THIS WHILE WORKING AT

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WASA Breakfast Site

Conceptual Art and Design

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With the WASA Breakfast Test you were able to test how healthy your daily breakfast was. Pick your ingredients, select your sex, length, weight, age and you got a brief eveluation from a dietitian. Forsman & Bodenfors made the photography.

MADE WHILE WORKING FOR

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MySkiStar – Winter Campaign

Art Direction & Design

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MySkiStar turns normal skiing into something more than just turning and carving down the mountain, through gameification – Find friends, see your statistics, pins and challenges on the web or on your mobile phone. Take your skiing to a new dimension. Over 110 000 skiers are already registered.

The campaign (newspapers, magazines, billboards etc.) rolled out in Scandinavia. Worked together with freelance photographer Jonas Kullman for this project. Check out MySkiStar here.

MADE THIS WHILE WOKING AT

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Turner Pocock Cazalet – Wallpapers

Art Direction, Web Design and Execution

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Inspired by the sketches and portfolio belonging to Catherine Cazalet, Turner Pocock interior design company has joined forces with Catherine to develop a range of graphic and vibrant wallpaper. This is a Label Eight production.

Launch Website

Danske Bank – TV commercials

Illustration, Animation and Film

Short films made for the Copenhagen based agency ZUPA and Danske Bank. Short stop motion films about the advantages of Danske Bank rolled out on their website, in selected shops and on TV. (the above is a low res version)

MADE WHILE WORKING AT

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O’Neill – Summer Campaign

Concept & Idea. Design & Typography

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O’NEILL SUMMER CAMPAIGN
What began as a relatively small project at O’Neill quickly grew into a much bigger one. The initial brief outlined the need for a straightforward product concept to promote the O’Neill Art Trunk. Designed by celebrated tattoo artist Henk Schiffmacher,

the Art Trunk was a bold and commercially daring surf boardshort. Working as part of the O’Neill Marketing Department and guided by the background of the artist and product, me and copywriter Nic Higson (Label Eight), developed a creatively minded concept

that tied neatly into the expressive nature of surfers and those aspiring to the surf lifestyle.

MADE WHILE WORKING AT

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Brand Identities

A selection of event, company and project branding

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Sony Ericsson W715 Campaign Site

Art & Illustrations

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Illustrations made for the Sony Ericsson W715 campaign was running in Sweden, Norway and Denmark. The concept was playlists, by famous Scandinavian athletes and artists, that could be downloaded through the Sony Ericsson Play Now Arena.

All credits to Mikael Eidenberg for making the phone in 3D. Locomotiv – The Brand Agency, was the client.

MADE WHILE WORKING AT

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Öhlins TTX campaign website

Art Direction, Design and Flash Execution

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MADE WHILE WORKING FOR

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Information Design

Art Direction, Technical Illustrations & Marketing design

THIS IS A TECHNICAL ILLUSTRATION OF A 46 PRCLS SHOCK ABSORBER MADE FOR DUCATI MOTORCYCLES.While working as a Marketing Designer at Öhlins Racing I was working together with experienced engineers, producing service manuals for Moto-GP, Super bike, motocross and NASCAR suspension.

Besides the technical illustration and information design at Öhlins Racing, me and Henrik Samuelson (Marketing Communication Manager) produced most of the marketing material while working at the 2 man strong Inhouse agency at Öhlins.

Here are a couple of more examples of what I did while working at Öhlins.

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At the left you find a couple of pages from the TTX automotive suspension service manual.

 

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Here is the Öhlins Company Magazine – The Performace.

 

MADE WHILE WORKING AT

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