MySkiStar – Winter Campaign

Art Direction & Design

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MySkiStar turns normal skiing into something more than just turning and carving down the mountain, through gameification – Find friends, see your statistics, pins and challenges on the web or on your mobile phone. Take your skiing to a new dimension. Over 110 000 skiers are already registered.

The campaign (newspapers, magazines, billboards etc.) rolled out in Scandinavia. Worked together with freelance photographer Jonas Kullman for this project. Check out MySkiStar here.

MADE THIS WHILE WOKING AT

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