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MySkiStar turns normal skiing into something more than just turning and carving down the mountain, through gameification – Find friends, see your statistics, pins and challenges on the web or on your mobile phone. Take your skiing to a new dimension. Over 110 000 skiers are already registered.

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The campaign (newspapers, magazines, billboards etc.) rolled out in Scandinavia. Worked together with freelance photographer Jonas Kullman for this project. Check out MySkiStar here.

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