Concept & Idea. Design & Typography
O’NEILL SUMMER CAMPAIGN
What began as a relatively small project at O’Neill quickly grew into a much bigger one. The initial brief outlined the need for a straightforward product concept to promote the O’Neill Art Trunk. Designed by celebrated tattoo artist Henk Schiffmacher,
the Art Trunk was a bold and commercially daring surf boardshort. Working as part of the O’Neill Marketing Department and guided by the background of the artist and product, me and copywriter Nic Higson (Label Eight), developed a creatively minded concept
that tied neatly into the expressive nature of surfers and those aspiring to the surf lifestyle.
MADE WHILE WORKING AT